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The Numbers Behind Valentine’s Day in the United States

WASHINGTON, DC – Valentine’s Day is not just a celebration of affection; it is also an economic engine for businesses of all types, impacting communities across the country.

From its historical origins in Rome to the modern exchange of cards and romantic gestures, Valentine’s Day has evolved from an ancient tradition into a global celebration. However, beyond its sentimental value, this special day plays a significant role in boosting the economy.

According to the National Retail Federation (NRF), estimates show that 53% of consumers plan to celebrate Valentine’s Day this year. The total expenditure is expected to reach an impressive $25.8 billion, equivalent to approximately $185.81 per household.

Chocolates and sweets, classic symbols of love, dominate spending on this romantic occasion, representing a whopping 57% of the total. The National Confectioners Association reveals that 92% of Americans plan to purchase sweets, including 58 million pounds of chocolate—one of the most popular treats for the occasion. Overall, the Valentine’s Day season accounts for about $4 billion in confectionery sales each year.

In addition to sweets, flowers play an indispensable role in this festive celebration. Whether bought from a local florist, a flower delivery service, or a neighborhood grocery store, flowers remain an integral part of Valentine’s Day. The Society of American Florists reports that U.S. florists prepare an impressive 250 million roses for Valentine’s Day alone, making it the number one holiday for florists and floral purchases.

These economic data highlight not only the romantic aspect of Valentine’s Day but also its essential role in stimulating economic activity in local communities. As consumers express their love, they also drive commerce, making Valentine’s Day a celebration that warms not only hearts but also the economy.

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